The uptake of Web 2.0 services at the start of this century has brought new freedoms in terms of museums’ relationship with the public. Historically, museums, like so many institutions, have understood their role as containing, controlling and regulating public interaction with a protected and guarded resource. Authority has been generated through this controlled interaction. The very notion of mediated access rests on the intermediary role of curators and institutions. However, social media now facilitates far greater dialogue between experts and the public, levelling the traditional hierarchies and moving from the one-way information flow to a two-way relationship. Today online communities of interest give new value to the electronic dimension of institutions, sustaining the interest base and attracting visitors through the door. The changing nature of museums, bringing with them shifting notions of curatorship, has prompted radical changes in museum practices. Museums are not only guardians but are entrepreneurs – linking, facilitating and marketing collections.
Paul Arthur is Vice-Chancellor’s Professorial Research Fellow and Chair in Digital Humanities and Social Sciences, at Edith Cowan University, Western Australia. He speaks and publishes widely on major challenges and changes facing 21st-century society, from the global impacts of technology on communication, culture and identity
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